(Senior) CRM Manager (m/f/x)

Ready to become part of the most important mission on this planet? We are rebuy, pioneers in the sustainable reuse of electronics and media. and we are looking for you! Our mission: to make circular living accessible to all, one transaction at a time. By giving products a second chance, we reduce resource consumption and avoid unnecessary e-waste.

Our team of 600 comes from all corners of the world; we drive things forward collaboratively, take personal responsibility, value positive critical thinking, and persistently serve our customers and planet.

As a (Senior) CRM Manager, you will own and execute our CRM campaign strategy, driving the creation and management of end-to-end campaigns across email, push notifications, and onsite channels to deliver a best-in-class user experience. You will be responsible for providing customers and leads with highly personalized and targeted communications, enhancing engagement through value-driven interactions. Additionally, you will find innovative solutions to increase efficiency through automation, support lead generation and subscriber growth, and contribute to major initiatives around customer retention and CRM. At rebuy, the largest re-commerce platform for electronics and media in Europe, success in this role will significantly boost customer retention and offer substantial opportunities for personal and professional growth.

Key Responsibilities

• Own Marketing Automation: Take full ownership of all marketing automation efforts, leading the strategy, execution, and optimization of campaigns using Salesforce Marketing Cloud to drive personalization, segmentation, and customer journey enhancements that increase retention and lifetime value.

• Enhance Customer Engagement: Develop a deep understanding of different customer segments and create strategies that foster meaningful, value-driven interactions through targeted communications that resonate with each audience.

• Analyze, Prioritize, and Optimize: Conduct thorough analyses to build business cases, assess the impact of initiatives, and prioritize tasks that offer the greatest potential for long-term customer value and business impact.

• Lead Projects and Drive Execution: Manage projects from concept to completion, establishing clear creative and technical requirements, setting deadlines, and securing stakeholder resources. Coordinate cross-functional teams to ensure smooth execution and alignment with strategic objectives.

• Implement Larger Initiatives: Support the Head of Retention in executing significant initiatives, such as referral and loyalty programs, collaborating closely with Product and other teams to ensure seamless integration into the broader marketing strategy.

• Increase Efficiency and Effectiveness: Continuously challenge the status quo by identifying opportunities to automate, standardize, and streamline processes. Implement solutions that reduce workload redundancy and enhance the overall efficiency and effectiveness of marketing efforts.

• 3+ years in CRM and marketing automation, particularly with Salesforce Marketing Cloud

• Proficient in customer data analysis, developing strategies to enhance conversion and retention, with proven success in reducing churn and enhancing loyalty

• Strong analytical abilities, experienced in A/B testing and using KPIs to drive decisions

• Pragmatic and hands-on mentality, with a proactive approach to problem-solving and project execution

• Capable project manager with experience in coordinating cross-functional initiatives

• Experience in e-commerce or sustainability is a plus

• Technical skills in HTML, CSS, AMPscript, and MySQL, is a plus

• Fluent in English and German, with excellent communication skills

Location:

• Berlin

• Home Office

• Hybrid - can work remotely in Germany

Purpose, a great company culture and incredible benefits - what to expect at rebuy:

• Work with a friendly team that is passionate about circularity and wants to make the world a little more sustainable, one transaction at a time.

• Feel comfortable in an environment where independence and new ideas are welcome.

• Benefit from flat hierarchies and the greatest possible transparency so that things don't take longer than they have to and you always feel well informed.

• Enjoy our centrally located office in Berlin (Erkelenzdamm 11 - 13, 10999 Berlin).

• Benefit from our family-friendly, flexible environment and paid child sick leave.

• Bring your dog to the office: we love animals and want to cuddle yours, too!

• Use employee discounts on rebuy.de, sustainable products at Futurebens, offers for sustainable micro-mobility and massages directly in our office.

• Design your own benefits mix on our benefits portal 

• Have fun at our legendary team and company events.

• Use our mental health offers as part of a cooperation with Likeminded.

• Take care of your work-life balance with 30 vacation days.

*At rebuy all people are welcome and supported! We would like to talk, regardless of age, disability, national and social origin, skin color, religion, gender identity and sexual orientation. Just be who you are!