Acquisition Manager, Paid Search & PLA Focused (m/f/x)

We are seeking a highly analytical, strategic, and forward-thinking Acquisition Manager to own and scale our Google Search and Shopping channels, driving efficient user acquisition and proving true business value through the lens of incrementality. 

Ready to become part of the most important mission on this planet? We are rebuy, pioneers in the sustainable reuse of electronics and media. and we are looking for you! Our mission: to make circular living accessible to all, one transaction at a time. By giving products a second chance, we reduce resource consumption and avoid unnecessary e-waste.

Our team of 500 comes from all corners of the world; we drive things forward collaboratively, take personal responsibility, value positive critical thinking, and persistently serve our customers and planet.

Key Responsibilities:

• Own the end-to-end execution, budget allocation, and optimization of all SEA & PLA campaigns

• Own the audience segmentation strategy, specifically leveraging 1st-party data to build advanced, cohort-based bidding strategies

• Lead product feed management, ensuring data health, optimal categorization, and maximum visibility within Google Merchant Center and feed management platforms

• Coordinate closely with Category Managers and Product teams to run continuous feed-based experiments and landing page optimizations

• Translate commercial inputs into highly targeted performance marketing activities, ensuring ad spend directly supports high-priority business sectors

• Integrate AI and automation into daily workflows, leveraging smart bidding algorithms and ad scripts to eliminate manual overhead and optimize at scale

Requirements:

• 3+ years of hands-on experience managing large-scale performance marketing campaigns, with a heavy emphasis on SEA & PLA. Experience with Microsoft Ads and Amazon Ads is a plus 

• Demonstrated experience in feed management and optimization using tools like Channable and Google Merchant Center

• Familiarity with Customer Data Platforms (CDPs) or CRM tools to manipulate 1st-party data and build cohort-based audiences

• Strong stakeholder management skills, with a proven ability to coordinate effectively between technical product teams and commercial category managers

• A growth mindset that treats every campaign as a test, prioritizing continuous experimentation and data-backed learning

Location:

• Berlin

• Hybrid model

Purpose, a great company culture and incredible benefits - what to expect at rebuy:

• Work with a friendly team that is passionate about circularity and wants to make the world a little more sustainable, one transaction at a time.

• Feel comfortable in an environment where independence and new ideas are welcome.

• Benefit from flat hierarchies and the greatest possible transparency so that things don't take longer than they have to and you always feel well informed.

• Enjoy our centrally located office in Berlin (Erkelenzdamm 11 - 13, 10999 Berlin).

• Benefit from our family-friendly, flexible environment and paid child sick leave.

• Bring your dog to the office: we love animals and want to cuddle yours, too!

• Use employee discounts on rebuy.de, sustainable products at Futurebens, offers for sustainable micro-mobility and massages directly in our office.

• Have fun at our legendary team and company events.

• Use our mental health offers as part of a cooperation with Nilo. 

• Take care of your work-life balance with 30 vacation days.

• Stay active with our own gym located directly in the building, making it easy to fit workouts into your daily routine.

• Benefit from an on-site daycare in the building, supporting a truly family friendly and flexible working environment.

*At rebuy all people are welcome and supported! We would like to talk, regardless of age, disability, national and social origin, skin color, religion, gender identity and sexual orientation. Just be who you are.