Purpose
We make circular living accessible to all, one transaction at a time.
Vision
We are the category authority, leading by example on sustainability, and defining the standards of the category.
rebuy's business model
Our end-to-end refurbishment & resale process
Sourcing
Customer selects product to be sold on rebuy website/app
Customer receives price offer based on own assessment of functional & optical condition
Customer sends in product with free downloadable shipping label
Operations
All personal data is wiped off, the product is cleaned and tested for functional & optical condition
Product is repaired (if needed)
Customer receives money
Sales
Product is moved to rebuy inventory
Product is available on rebuy's website/app
Customer purchases product and receives 3 years warranty
Enabler
State of the art pricing based on machine learning
Proprietary tech infrastructure mostly developed in-house
High level of automation from operations to performance marketing
What distinguishes us?
Strong brand
Recommerce brand with highest awareness in Germany after Amazon and ebay.
Proprietary sourcing channel
Almost all products are purchased through the rebuy website and app.
Scalable & highly-automated
Three state-of-the-art operations centers set up for further growth.
Automated Pricing
Balance between sourcing and sales achieved by sophisticated pricing algorithm...
Proprietary sales channel
The vast majority of all electronic items are sold through the rebuy website and app.
Best-in-class customer experience
Setting the industry standard with an NPS of ~70.
rebuy's differentiation
| Model Type | Customer Experience | Product Quality Control | Operating Margin |
|---|---|---|---|
| C2B2C (e.g. rebuy) | High (Directly Managed) | High (In-house Testing) | Strong |
| C2C Marketplace (e.g. eBay) | Variable (Seller dependent) | No Central Inspection | Low |
| B2C Marketplace (e.g. Back Market) | Moderate (3rd party sellers) | Merchant Dependent | Moderate |
rebuy's categories
Consumer electronics
Smartphones
Tablets and eBook Readers
Video consoles
Macbooks
Cameras and Accessories
Wearables
Audio and HiFi
Mac mini
Media
Books
Video games
Movies
Music
rebuy in numbers
Business facts & figures
>240m
EUR revenue in 2025
Proven and profitable business model
≈70
NPS in 2025
~3m
happy customers in 2025
5
international markets
TOP 10%
[1]
tech employer
Sustainable engagement
rebuys
Development
2009
- Category expansion to consumer electronics
- Renaming from "trade a game" to "rebuy"
2017
- Entry of Evoco as new lead shareholder and consolidation of shareholder structure
- Establishment of high-profile board
2018
- Establishment of experienced management team
- Last injection of equity capital to kick-off profitable growth strategy
2020
- Opening of Europe's most advanced grading centre for smartphones
- Introduction of fully automated smartphone grading
2021
- Execution of first add-on acquisition
- Rebranding and brand push
2022
- Significant improvements in customer experience
- Professionalisation across all major areas
2024+
- Further expansion of market leadership in Germany
- Expansion into new geographies and categories
rebuy in the press
ZDF
Repair instead of throwing away
10.2.2023
ARD Tagesschau
The rebuy used items arrive by post
11.11.2024
Media downloads
Go to our media downloads page
Shareholder Structure
